Creative...Technically Speaking

Technical...Creatively Speaking

Integrated Marketing

Advanced Technologies

Advertising

for

Focus

on Photonics

Strategic

Planning

PUSH / PULL MARKETING

Specializing in

the

Optoelectronics

Market

Smith Miller Moore is a full service Advertising, Marketing, PR firm specializing in the photonics / optoelectronics markets, serving the high tech industry since 1978.

SMM Ad Scored #1 in “Wow Factor” in 2 Readership Studies


In the August 2014 issue of Photonics Spectra, a Smith Miller Moore-designed ad won the top honors in both categories of “Readership/Recognition” and “Most Attention-Getting” advertisements. A second SMM ad scored #16 out of 71 ads surveyed in the “Most Attention-Getting” category.

SMM Ad Scored #1 in Top Ten Readership Study Category


A Confidential Readership Survey was commissioned by the publisher of Medical Design Briefs to survey the advertising and editorial readership of it January 2012 issue. The Toshiba Imaging Systems’ ad created by Smith Miller Moore scored the top spot for percentage of all respondents who indicated that they read some or more than half of the ad’s content.

SMM Wins Award


Ad-Q™ Studies, A Division of Harvey Research, Inc. presented SMM an “Award for Outstanding Advertising In Recognition of the Advertisement That Achieved Outstanding Readership Response, As Measured Against All Other Ads Appearing In Advanced Imaging”.

SMM Ad Nominated by Publisher


An ad created by Smith Miller Moore was nominated for a CEBA – Creative Excellence in Business Advertising Award by the publishers of Vision Systems Design (PennWell Publishing). Chosen not only for being both “creative and excellent” the SMM ad was chosen because in Pennwell’s words it “effectively positioned your client company in our industry”.